The Custard Factory Birmingham

Images of Britain: The Custard Factory, Birmingham

An area of the city with a unique vibe in Birmingham is Digbeth - a neighbourhood of creativity and energy. Nestled among the traditional manufacturing companies are some of the best bars, stores and clubs you'll find for miles around. At the heart of all this activity is the celebrated Custard Factory cluster of small businesses, retailers and restaurants.

The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham's creative and digital district.

The district has more than 30 unique, fun shops to suit all ages and budgets. It includes everything from vintage clothing to modern jewellery and urban indie labels, bikes, art, skateboards, cosmetics, teddy bears and furniture and interiors.

It is set in the former Bird's Custard factory (hence the name), which was an iconic Birmingham brand. The original custard factory operated from the late 19th century until production ceased in the 1960s. The redevelopment of the site began in the 1990s to transform it into a creative and business space. The Custard Factory is designed to provide affordable and flexible workspace for creative and digital businesses. It now houses a diverse community of artists, designers, digital agencies, media companies, and other creative professionals.